ADAMS to deliver more passengers to the Pinnacle Desert and Australia’s Coral Coast

19th January 2017
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The ADAMS Group under the ADAMS Pinnacle Tours brand is to commence a new low cost tour to the Pinnacle Desert and Coral Coast region.

Perth’s most awarded passenger transport company ADAMS is pleased to announce the launch of their new tour The Pinnacle Desert Explorer, commencing on the eve of Chinese New Year, Friday the 27th January 2017. This adds to their state wide stable of premium tours and takes their offering to the Pinnacle Desert to 13 weekly departures across 3 varied itineraries.

This new entry level product offers an exciting new product centring on experiencing the beauty of Western Australia’s stunning coast line and landscapes with the opportunity to experience Sorrento Quay, Lancelin Beach and Sand Dunes and the mystical Pinnacle Desert.

Managing Director Adam Barnard says it’s an exciting time for Perth and the WA Tourism industry “With the growth of low cost carriers and the increase in hotel rooms and lowering room rates, Perth is primed to take advantage of an influx of budget conscious travellers, looking for premium experiences.  This new tour allows ADAMS to be able to offer this, whilst maintaining our focus on exceptional levels of customer service, the highest safety standards and unsurpassed quality.”

ADAMS Tourism Services Manager Graeme Skeggs added, “As the leading tourism & transport operator in the state we always need to be seen to be reacting to changing customer demands whilst driving growth for our state.  This new tour which will initially operate 4 days a week is a great complement to our existing products and we now offer the best value tour to the Pinnacles in the market.”

During 2017 ADAMS will also launch a further two tours involving the Pinnacle Desert, one based on customers who are time poor and another for those looking for an evening activity.

Fact file:

ADAMS were awarded WA’s Telstra Business of the Year in 2013 and 2016, Gold in the 2014, 2015 and 2016 WA Tourism awards for Major Tour and/or Transport Operator and also in 2016 was awarded the Sir David Brand Award for Tourism.

For more information on the ADAMS Group and the Pinnacle Desert Explorer, please refer to our website or contact Graeme Skeggs, Tourism services Manager, ADAMS by phone (08) 6270 6000 or [email protected]